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Modernizing Measurement
Gain insights into the performance of your social marketing campaigns and understand your Return on Ad Spend (ROAS) effectively.
Advanced Analytics
Connect social, paid, and sales performance metrics to campaign, client, and industry data, uncovering the thread of cause and effect. Centralize insights using Creator OS™ to create a cohesive narrative.
Differentiated Attribution
Move beyond traditional tracking methods to gain a comprehensive understanding of your social ecosystem. Utilize Turnkey Talent Agency’s sentiment, perception, and search modeling to feed into an automated reporting dashboard.
Playbook Optimization
Don’t just measure KPIs; leverage them to drive results. Continuously optimize campaigns for success, building a custom playbook of insights that allows for ongoing testing and refinement.
Enhanced Audience Insights
Deepen your understanding of audience behavior and preferences through advanced data analytics. By analyzing engagement patterns and feedback, you can tailor your strategies to better meet the needs of your community, ultimately driving higher engagement and conversion rates.
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Goal: Conversion & Sales
Establish clear connections between social media efforts and sales performance to enhance your campaign effectiveness. Our sales lift studies and marketing mix modeling provide insights that optimize strategies, ultimately driving revenue growth.
Goal: Perception
Gain a comprehensive understanding of how your brand is viewed by your audience. Our brand lift studies assess the impact of your campaigns on brand advocacy, awareness, familiarity, and purchase intent, helping to align your brand's aspirations with actual perceptions.
Goal: Resonance
Evaluate the psychological impact of your campaigns and identify the pathways leading to customer actions. By utilizing research into the neuroscience of emotion, attention, and memory, Turnkey Talent Agency works to embed message internalization and influence decision-making.
Goal: Custom Measurement
Leverage Turnkey Talent Agency's extensive suite of business intelligence capabilities for tailored insights. Our custom solutions merge diverse data sets and research methodologies to provide a deeper understanding of your brand’s positioning within the social landscape.
