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Health and Beauty
The health and beauty industry is undergoing a transformative shift. Consumers now prioritize accessibility and convenience, driving a rapid shift towards digital purchases. However, they also seek personalized experiences, wanting to understand exactly how products will look, feel, or work for them. As a result, reviews, augmented reality (AR), and diversity have become essential elements for brands to succeed in this evolving market.
Buyer Behavior is Complex
While audience demographics in the Health & Beauty sector are often well-defined, consumer shopping behavior and accessing the right data can be unclear. There’s significant variability in the effectiveness of channels, creative approaches, and messaging strategies across different product categories.
52%
Increase in Impressions YoY
20%
Increase in Total eCommerce Sales YoY
Buyer Behavior is Complex
While audience demographics in the Health & Beauty sector are often well-defined, consumer shopping behavior and accessing the right data can be unclear. There’s significant variability in the effectiveness of channels, creative approaches, and messaging strategies across different product categories.
We Lean into 1st-Party Data
To succeed in the Health & Beauty space, understanding customer appeal and delivering personalized experiences are essential. We prioritize first-party data to inform media and creative strategies tailored to high-value customers or those most likely to repurchase. By innovating the digital shopping experience with augmented reality (AR) and robust funnel strategies, we help brands build deeper connections and drive long-term customer loyalty.
Proud of the Company We Keep
We take pride in working with innovative brands and industry leaders who trust us to help them achieve their goals.
Proud of the Company We Keep
We take pride in working with innovative brands and industry leaders who trust us to help them achieve their goals.
Proud of the Company We Keep
We take pride in working with innovative brands and industry leaders who trust us to help them achieve their goals.
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Proud of the Company We Keep
We take pride in working with innovative brands and industry leaders who trust us to help them achieve their goals.
Proud of the Company We Keep
We take pride in working with innovative brands and industry leaders who trust us to help them achieve their goals.
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Proud of the Company We Keep
We take pride in working with innovative brands and industry leaders who trust us to help them achieve their goals.
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EOS
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EOS, a leading beauty brand, partnered with Code3 to revamp their strategy and boost their share of voice on Amazon, while driving new-to-brand sales. Despite seeing success on other marketplaces, eos was struggling to achieve similar results on Amazon. Code3’s approach focused on increasing visibility and strategically optimizing their presence, which led to measurable improvements in both brand awareness and sales on the platform.
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